S4C International sales partnership with Axiom Media
October 2, 2023
S4C International has appointed Axiom Media as its exclusive sales representative for advertising and sponsorship. S4C, Wales’ national broadcaster, is a Welsh language television channel that shows over 115 hours a week of programmes including news, drama, documentaries, music, entertainment and children’s programmes. The partnership will come into effect on January 1st 2024. The deal will see Axiom selling all advertising and sponsorship opportunities for S4C on linear TV, on-demand viewing, digital platforms, and teleshopping. Axiom Media is one of the largest independent UK sales houses representing leading global broadcasters and publishers for both digital and linear video inventories. S4C has made significant investment in new digital platforms and sees this as a key driver of commercial revenues. The broadcaster provides a broad range of content on digital platforms including Freeview, Freesat, Sky, Virgin, Youview, Amazon Fire and Xbox. S4C content is also available to watch live and on-demand on the S4C Clic service and BBC iPlayer, together with social media accounts on Facebook, X / Twitter, Youtube, Instagram and Tiktok. Sian Doyle, S4C Chief Executive, said: “I’m delighted that we will partner Axiom as we seek to take full advantage of the opportunities that exist for S4C as we execute our new commercial strategy. Axiom will work with us to maximise our commercial revenue generation with strong advertising and sponsorship opportunities.” Jeremy Lawrence, Axiom Media Chief Executive, added: “Being given the opportunity to work with S4C, Wales premier media organisation, is a fantastic opportunity and affirms our vision to represent media brands to the market on their own commercial proposition, values and differentiation. Axiom will offer S4C a joint stakeholder partnership to support its commercial growth strategy. “