ISA reaches 15% of US TV homes on iSpotTV
October 12, 2023
The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider.
The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, and other industry participants. One of the goals of the ISA is to address the key challenges facing its members and the broader CTV industry. ISA’s founding members include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W. Scripps Company, Tastemade and TMB (Trusted Media Brands).
The ISA commissioned the study following its formation in June 2023, revealing an aggregate reach of nearly 18 million US TV Households, equaling 15 per cent of the country – further reinforcing the valuable role that independent streamers and content creators play in the media landscape.
“We have always believed in the value of independent streamers,” said Chief Business Officer at TMB, Cameron Saless. “Many of us were early adopters of FAST and have experience that can be critical in solving challenges in the marketplace while continuing to offer diverse programming to our audiences.”
The iSpot TV study measured a cross-section of advertising campaigns that ran across ISA publishers and FAST channels in the two-month window of the study. With iSpot TV’s second-by-second ad measurement, a panel of 40 million smart TVs, and exclusive co-viewing capabilities, the study uncovers the significant scale and reach the alliance represents while serving diverse audiences.
“The first order of business upon forming the ISA was to work with a top CTV measurement provider that would validate our value proposition to the millions of viewers we collectively serve,” said Tim Ware, senior vice president of sales and partnerships at Chicken Soup for the Soul Entertainment. “iSpot TV was the obvious choice when it came to selecting a partner whose methodology captured actual viewership. We are thrilled with the results of this initial study.”
“iSpot is proud to work with the ISA to support a measurement initiative like this that drives transparency throughout the media ecosystem. As an independent measurement provider, we saw this as a great opportunity to leverage iSpot’s leading currency-grade solutions to help ISA uncover actionable insights surrounding the aggregate viewership of niche publishers for marketers, brands and agencies,” added Stuart Schwartzapfel, EVP, Media Partnerships, iSpot.