Deltatre renews Juventus FC deal
October 23, 2023
Deltatre, a specialist in OTT, digital and data technology for media and sport, has announced a renewed deal with Italian football team, Juventus FC.
The partnership, which first began in 2020, will see Deltatre continue to work across the Serie A team’s digital ecosystem, providing the technology that powers Juventus’ website and app.
In 2020, Juventus launched a new official club website and app, designed by Deltatre and powered by its sport-focused publishing platform, FORGE. It incorporated live blogging and visual stories fan engagement features, while Juventus TV was built using Deltatre’s video experience platform, DIVA.
Mike Armstrong, Chief Marketing & Communications Officer, Juventus FC, said: “Today, we are delighted to share the news of our renewed partnership with Deltatre, a globally recognised leader in OTT and digital technologies. Since our collaboration began in 2020, Deltatre has played a pivotal role in transforming our digital landscape. Thanks to Deltatre’s technology, Juventus’ official website and app continue to provide our global fan base with immersive experiences and exclusive behind the scenes contents”.
Andrea Marini, Chief Executive Officer, Deltatre, added:”I am thrilled to announce the continuation of our extraordinary relationship with Juventus. Our shared roots in this amazing city have not only strengthened our collaboration but also fuelled our commitment to delivering cutting-edge digital sports experiences. This renewal reaffirms our dedication to transforming the way fans engage with the beautiful game, blending innovation and passion seamlessly. Together with Juventus, we are poised to bring global fans closer to their favourite team and put them at the heart of the action. This is a celebration of Turin’s innovation and excellence, and we can’t wait to see what the future holds.”