Plume adds App Priority; exec appointments
October 24, 2023

Network services and consumer experience pioneer Plume has introduced new AI-driven personalisation features within its HomePass app.
App Priority from Plume allows users to prioritise their own application-level traffic and ensure peak performance via a number of options: through general application categories across the home, through applications running on individual devices, or through applications being used by specific people on the WiFi network. Plume is also introducing a Security Boost feature that enables users to automatically prioritise network traffic for home security devices and applications when away from home or when the household is asleep.
These new developments are the consumer-facing features of Plume’s recently announced Full Stack Optimisation which added the sophistication of application awareness needed to identify, measure, and prioritise application traffic flows. Plume expects to roll out the new features globally via the Plume HomePass app beginning in the first quarter of 2024.
“Consumer experience is the new currency for the modern service provider,” said Michael Philpott, Research Director at Omdia. “The days of focusing marketing campaigns on speed and price are numbered—our research shows that consumers now value experience over all else. This new development will bring them greater control over their in-home device and application experiences.”
Additionally, Plume has announced the appointment of two new executives to its leadership team: Valerie Buckingham as Chief Marketing Officer and Adrian Fitzgerald as Chief Revenue Officer.
“Plume is leveraging data and AI to enable people across the world to live more connected lives while empowering them with the tools to provide privacy, security, and control over how they interact with technology,” said Buckingham. “This is an exciting time to be joining the team as we raise the global visibility of Plume and its game-changing consumer services for homes and small businesses. We have big plans for Plume.”
“Plume is taking the smart home and small business markets to the next level and the significant growth it has experienced over the past few years is testament to this,” added Fitzgerald. “As Plume continues to build a global presence, my team and I will ensure that we are primed to support the next phase of its expansion.”
“Valerie and Adrian bring a wealth of experience and knowledge to the executive team at Plume”, stated Fahri Diner, Founder and CEO of Plume. “These senior-level appointments enhance Plume’s go-to-market strength as the company continues to scale and innovate for customers around the world.”
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