ESPN BET sets launch date
November 2, 2023
ESPN BET, a newly-branded online sportsbook for fans in the US, is set to debut with a planned launch on November 14th. Subject to final approvals, ESPN BET will go live in 17 states, which include: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia.
Additionally, ESPN is now using official odds provided by ESPN BET across editorial and other content.
ESPN BET has released a teaser spot featuring SportsCenter anchor Scott Van Pelt. In the spot, Van Pelt receives notifications from both the ESPN and ESPN BET apps, showcasing the cohesiveness between the two brands. The full creative campaign, which will debut around ESPN BET’s launch, will also include SportsCenter anchor Elle Duncan.
As part of the overall launch of ESPN BET, ESPN’s Daily Wager programme will rebrand to ESPN BET Live, beginning November 10th. The show’s final episode as Daily Wager will be November 6th.