Advanced Television

Stranger Things store opening in São Paulo

November 3, 2023

By Nik Roseveare

Netflix, in partnership with the JK Iguatemi mall, has announced that the Stranger Things Pop-Up Store is coming to São Paulo, the first ever to be launched in Latin America. For a limited time, the space with more than 200 square metres, which includes the store itself and a special in-world circuit, will immerse visitors in a world of mystery, enduring friendships and 80s nostalgia in celebration of the Stranger Things universe and fandom.

After already popping up in eight cities around the world (Los Angeles, New York City, Dallas, Chicago, Miami, Paris, Milan, and Las Vegas), the store will provide a unique retail experience in São Paulo, in a space full of exclusive merchandise. From November 14th 2023 to March 17th 2024, visitors will find more than 150 custom and unique Stranger Things pieces only available at the pop-up, which includes apparel, home decor, collectibles, accessories and more. Among those items, more than 50 will be exclusive to Brazil.

“We are thrilled to bring the Stranger Things Store to Sao Paulo – our first location in Latin America. Our Brazilian fans are the most passionate in the world and we wanted to send them right into the heart of Hawkins, where they could revisit the series and take home a piece of their favourite show with unique merchandise they can’t find anywhere else,” commented Greg Lombardo, VP, Head of Live Experiences at Netflix.

“Recognised as one of the main malls in Brazil for anticipating trends and promoting innovation and entertainment, JK Iguatemi will not only launch the official Stranger Things store in São Paulo, but will also offer iconic photo moments for the whole family to have fun together,” added Renata Zitune, Media Director at Iguatemi.

Stranger Things‘ fifth and final season will stream on Netflix on a date TBC. A live theatre show based on the hit series is set to debut in London’s West End this winter.

Netflix revealed plans earlier this year to extend into the retail space with branded stores.

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