Brazil: Over 40% of homes have access to SVoD
November 13, 2023
From Branislav Pekic in Rome
Over 40 per cent of Brazilian households with TVs now have access to subscription-based streaming services, according to a survey by IBGE, the Brazilian Institute of Geography and Statistics.
The survey, which was conducted in Q4 2022, found that 43.4 per cent of households with TVs had access to SVoD services, which is equivalent to 31.1 million homes. This represents a 27.8 per cent increase when compared to 2021 and up from 16.5 per cent in 2016.
The increase in streaming service adoption is likely due in part to the growing popularity of platforms such as Netflix, Prime Video, Globoplay, and Disney+.
The average monthly income per capita in households with SVoD is more than double the income in households without the service.
The IBGE survey also showed that 56.6 per cent of Brazilian households with TVs do not have access to SVoD services in 2022, equivalent to 40.4 million households.
Streaming services are now seen as a viable alternative to traditional pay-TV, which have been losing customers in recent years. In 2022, only 27.7 per cent of households in Brazil with a TV had access to pay-TV, corresponding to 19.8 million, down from 27.8 percent in 2021 and 33.9 per cent in 2016, the first year for which data is available.