Advanced Television

Showmax readies for relaunch

November 16, 2023

Showmax, the African streaming service is relaunching in February 2024 with a new look, new app and entirely new product suite. This comes following the announcement of the partnership between Showmax and Comcast’s NBCUniversal and Sky earlier this year.
The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the  football league to every corner of sub-Saharan Africa.
“We can’t wait to share the new Showmax,” said Showmax CEO Marc Jury. “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit, and a content slate that is unmatched. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”
Showmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast.
Showmax will be ramping up its content slate across the continent in December in preparation for the relaunch. The diverse lineup includes its first 2D animation, Twende, about a boda-boda driving pangolin, as well as second seasons of record-breaking bromance Adulting, hit reality series Kwa Mam’Mkhize and Nigerian hit Wura, as well as the reunion of The Mommy Club. Additional launches on the way include Convict Conman, a new true-crime series (from the producers of Devilsdorp, Rosemary’s Hitlist and Steinheist); Trompoppie, a murder mystery series set in the competitive world of high school drum majorettes; Nigerian legal drama Agu; first Nigerian Original feature film, School Run and reality series Sports Wives. Every Wednesday until December 27th, Showmax will also be releasing new episodes of their Canal+ co-production Spinners, the first African show ever selected for Canneseries.
For fans of international content, the new Comcast partnership guarantees Showmax a supply of hit content, as the media giant owns the likes of Universal Pictures, NBC, Peacock, Sky, DreamWorks Animation and Telemundo.
Viewers can expect international titles on Showmax to increase in the new year, with December’s lineup already including The Super Mario Bros Movie, Fast X, Poker Face and King Arthur epic The Winter King. Showmax will continue to draw content from Banijay, BBC, eOne Fremantle, HBO, ITV, Lionsgate, Paramount, Sony and Warner Bros, among others.
“Streaming in Africa is about to take off and we’re ready to change the game,” added Jury. “We have all the ingredients in place to become the number one streaming service for Africa.”

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