Advanced Television

XITE expands Samsung TV Plus lineup in US

November 17, 2023

Music video platform XITE has unveiled its enhanced partnership with Samsung. The company is debuting nine new channels in the US on FAST service Samsung TV Plus, and two hundred on-demand playlists in the service’s new dedicated music destination.

XITE has been making its mark on Samsung TV Plus in the US market for the past two years with four existing channels. With the introduction of these nine new channels, XITE’s offering extends to a grand total of thirteen channels.

XITE HITS brings viewers the biggest and freshest hits, providing the ultimate soundtrack for their day. XITE Icons takes consumers on a nostalgic journey through iconic music videos, paying homage to legendary artists and their timeless works. XITE Siempre Latino is a musical time machine, transporting viewers into the vibrant world of Latin music, from the classics to the contemporary. XITE Nuevo Latino introduces viewers to the hottest Latin sounds of today, bringing spice and rhythm to their day. XITE R&B Classic Jams immerses music lovers in the sultry and soulful world of classic R&B. XITE Only Love creates a romantic atmosphere with heartwarming love songs and videos. XITE Country Today is a guide to the best country hits of the modern era, while XITE Country’s Finest is a musical journey through some of the greatest country hits ever made. XITE Celebrates features an ever-evolving assortment of music videos celebrating the rich tapestry of music culture, special events, holidays, and more.

Along with this additional array of new FAST channels, XITE is also partnering with Samsung TV Plus to create a new dedicated music destination where fans can easily discover songs and artists spanning over 200 playlists. On-demand playlists will cater to a wide range of music tastes in a variety of formats, including: decade-based playlists like ‘90s Country; genre-based playlists like Hip-Hop Icons; and artist-centred playlists for top acts like Beyonce, Ariana Grande, The Weekend, The Rolling Stones, and many more.

Cees Honig, co-CEO of XITE, commented: “In Samsung, we’ve found an exceptional partner. We’re dedicated to co-creating an extraordinary music video experience. The super easy, lean-back experience we introduced to Samsung TV Plus viewers in the US has been taken up a level. Building on the foundation of our existing four channels, we’re eagerly anticipating further growth and continued success in our collaboration with Samsung TV Plus.”

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