Advanced Television

Report: Sharp increase in European original content investment

November 22, 2023

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published its latest report: Audiovisual services spending in original European content – a 2012-2022 analysis, providing an analysis of investments made by broadcasting groups and streamers in original European content.

The report reveals that spending on original content has increased faster than European audiovisual sector revenues, while at the same time sports rights spending is increasing sharply.

Further key findings include:

  • Global streamers’ spending increased sharply in 2022 and accounted for 24 per cent of all spending on European original content. But global streamer spending has not substituted broadcaster spending. On the contrary, broadcasters increased their spending, at least until the pandemic, faster than before the entry of the global streamers into the European market.
  • Original content accounts for 35 per cent of broadcaster spending, followed by sports rights and acquired programming, almost at par (28 per cent and 26 per cent, respectively). But sports rights are number one in terms of content spending for private broadcasters, and they grew significantly faster than any other category of programming.
  • The share of scripted programming (excluding news) in streamers’ spending on original content has slightly decreased over time but scripted programming still accounts for the lion’s share (83 per cent).
  • The UK and Spain accounted together for 37 per cent of global streamers’ spending on original European content. The share of global streamers in original content spending is particularly high in Spain (over 50 per cent) and, to a lesser extent, in the UK, Italy, Denmark and Sweden.

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