FITE+ scores Liga Portugal rights
November 30, 2023
FITE has announced the acquisition of broadcasting rights to Liga Portugal for FITE+ subscribers in the UK & Ireland, Australia, New Zealand and Scandinavia. Matches will stream live, in English, from December 2nd with the twelfth matchday of the season. The deal covers the remainder of the current season on through the 2025/2026 season.
Liga Portugal matches feature football powerhouses like UEFA Champions League participants FC Porto and Benfica next to the UEFA Europa League team Sporting Lisbon. Those teams will feature renowned players such as Angel Di Maria (pictured), Pepe, Joao Neves, Viktor Gyökeres, Marcus Edwards, Taremi, Pedro Gonçalves, João Mário and some of the best emerging talent in European football. Each matchday will also include a highlight show summarising all matches.
“We are thrilled to offer a front row seat to Liga Portugal matches to our FITE+ subscribers,” said Adam Bigwood, Vice President of Subscriptions at FITE. “This exclusive deal, with one of Europe’s finest leagues, highlights our dedication to providing diverse and premium sports content to our global audience. As we continue to expand our football offerings, FITE remains at the forefront of delivering superior sports and entertainment through our advanced technology platform.”
The rights acquisition of Liga Portugal marks a strategic move by FITE into the heart of football, building on the recent addition of the AFC Champions League, and reinforcing the platform’s position as a leading provider of top-tier sports content. The platform already offers a huge range of boxing, MMA and wrestling content, and more.
The agreement was facilitated by sports marketing agency SPORTFIVE.