Paramount+ content deal with LATAM Airlines
December 1, 2023
Paramount+, the streaming service from Paramount, has announced a partnership with LATAM Airlines Group to launch a Paramount+ Branded Channel on over 300 aircrafts across 148 destinations in 25 countries.
The partnership will bring a curated selection of Paramount+ content to LATAM Airlines’ customers via a dedicated Paramount+ section within the In-Flight Entertainment system.
Halo, the Paramount+ original series based on the iconic Xbox video game franchise, will get a special place on LATAM flights: Paramount+ will take over Welcome Screens with HALO during December, and passengers will be able to watch the entire first season of the series, to catch up before the second installment.
Customers can also stream a variety of Paramount+ content and selected episodes from some of the biggest franchises such as Yellowstone; Paramount+ originals like Tuls King, 1923 and Special Ops: Lioness; and kids favourites like Kamp Koral: SpongeBob’s Uunder Years and Rugrats.
Marco Nobili, Executive Vice President, and International General Manager at Paramount+, commented: “At Paramount+, we are constantly looking for innovative ways to bring our content to as many viewers as possible, wherever they are, even in the skies. The partnership with LATAM Airlines allows us to reach a captive audience of consumers while they are traveling, and there’s no better way to discover a new series or enjoying a show than when you are flying. Making our Paramount+ content available to LATAM customers is great for the travelers, and a testament to our commitment to deliver exceptional consumer entertainment experiences to our fans.”
“We celebrate our collaboration with Paramount+ to further enhance the global experience of our passengers. At LATAM, we constantly strive to offer exceptional journeys, and this exciting agreement underscores our strong commitment. The innovations we bring aim not only to connect with the emotions of passengers but also to ensure that every journey with us is an unforgettable experience,” added Paulo Miranda, Vice President of Customers at LATAM Airlines Group.
The partnership with LATAM is the most recent in a series of deals with major, international transportation companies, including Qantas in Australia, British Airways in the UK, and Deutsche Bahn in Germany.