FilmRise partners with Lunar X
December 4, 2023
FilmRise, the New York City-based film & television studio and streaming network, has partnered with Lunar X for the rights to the Theorist Inc video libraries, which include popular YouTube channels, Game Theory, Film Theory, Food Theory and Style Theory. FilmRise, under its Creator Partner Programme (CPP), secured the rights repackage and distribute the libraries, which carry a combined YouTube subscriber base of over 40 million for distribution on all free and pay-TV, AVoD and SVoD platforms in all English-speaking territories including US, UK, Ireland, Australia and New Zealand.
The deal further expands the FilmRise CPP, which delivers new audiences and global revenue streams to creators. The announcement was made by Max Einhorn, SVP, Acquisitions and Co-Productions.
Each ‘Theorist’ library is comprised of entertaining, engaging and accessible scientific analyses of the topics at hand. Creator and host Matthew Patrick, aka MatPat, has been nominated for 16 Streamy Awards (winning in Gaming category for The Film Theorists channel in 2016, Editing in 2017, and for Gaming and Writing, respectively, in 2019 and 2021). He hosted The Streamy Awards programme in 2023.
Einhorn commented: “Acquiring the Theorist Inc libraries marks a significant milestone in our journey towards becoming the premier distributor in the Digital Creator universe. By embracing their exceptional creativity and captivating content we are also strengthening our reputation as the go-to destination for distributing groundbreaking and cutting-edge digital entertainment to streaming platforms worldwide.”
The Game Theory library delves into the lore of popular video game franchises (both indie and mainstream) such as Minecraft, Five Nights at Freddy’s, and Super Mario to solve hidden mysteries, educate its audience about math and science, and generally teaches everyone to question what they think they know. Game Theory joins a host of other gaming-centric creators that have signed on to be a part of the CPP including: LazarBeam, ShanePlays, PrestonPlayz, UnspeakablePlays and Jschlatt.
Film Theory unearths secrets of the beloved movies and TV shows that define pop culture, tackling a variety of theories and long-standing debates from Disney classics to contemporary blockbusters.
The Food Theory video library takes a bite out of anything and everything food related. MatPat takes viewers on a culinary journey from busting food myths and sharing consumer hacks to tackling food challenges and divulging the sometimes-dark backstories of our favorite food mascots.
Style Theory covers the broad topic of style from every angle, approaching beauty as a science and includes, among others, videos ranging from deep dives into the feasibility of using a stiletto as a weapon, to explaining popular trends, to observing the evolution of Halloween costumes over time.
FilmRise has scheduled release to AVoD and FAST 3 seasons of Film Theory and 3 seasons of Game Theory for mid-December 2023.