Advanced Television

Sensethefuture Pictures enhances its offering through media monitoring and collaboration in China

December 4, 2023

Building on the success of its strategic communications activity for a range of clients Sensethefuture Pictures is launching a comprehensive media monitoring function as part of its company’s offering. With advanced capabilities, human curation, and support our team ensures our clients only get relevant coverage. With a 99.9% distribution success we pride ourselves on accuracy and consistency.

In creating unlimited reporting in the markets it operates in Sensethefuture Pictures will allow for greater prominence within our client’s portfolio report particularly when assessing the quality and significance of analysis. Our efficient monitoring tool will allow our clients to measure their success at scale with access to continued analysis of unlimited global content and a way to monitor a return on investment.

Measuring success at scale extends to our television co-production activities which came under the spotlight when Sensethefuture Pictures CEO & Founder Teresa Potocka joined His Majesty’s Government delegation to Beijing with the Producers Alliance for Cinema and Television in September 2023. As the only television producer from England to attend the event, Potocka found that the China International Fair for Trade in Services (CIFTIS) proved to be a fertile ground for building partnerships. The belief that companies like Sensethefuture Pictures have a right to bolster their profits by legal means available has contributed to decades of successful lobbying against restrictions on trade. In the realm of diplomacy China prefers bilateral agreements. The appetite for collaboration evolved from a dialogue on co-production during the UK China Audio-Visual Industry Cooperation Dialogue in Beijing to discussions on bringing Sensethefuture Pictures television series formats to life locally. Sensethefuture Pictures looks to accelerate the development of its global IP-based television series content by producing more series for the international market in 2024.

Commenting on the success at CIFTIS in Beijing Teresa Potocka, CEO & Founder, Sensethefuture Pictures said: “Emboldened by the successes in China achieved by UK producers to date, and spurred on by the recent success in the Japanese market, joining the delegation to China was a no- brainer. We see the dialogue established with our Chinese counterparts as being the first of many discussions on enabling co-productions. The Audio-Visual Industry Co-operation dialogue provides a firm foundation for taking advantage of the opportunities in this market.”

Categories: Press Releases

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