Magid unifies Data Science, Strategy and Product teams
December 11, 2023
Magid, a strategy and consulting firm that has supported the media industry for the past six decades, will consolidate their product innovation, data science and accompanying consulting teams into a newly formed group within the company’s Global Media, Entertainment and Games practice. The Data Science, Strategy and Product team will be led by veteran analytics executive Tony Cardinale, who has been promoted to EVP and head of the unit. The announcement was made today by Kate Morgan, Chief Product Officer and EVP, Global Media, Entertainment and Games to whom Cardinale will report.
Joining Cardinale as part of the Data Science, Strategy and Product group will be Zak Shaikh, SVP of Consulting and Insights and Daniel Pancotto, SVP of Product and Marketing. The team’s combined expertise will drive efficiency and effectiveness in developing and bringing Magid’s proprietary products to market and enhance the company’s custom work to meet a broad range of client needs.
In addition, the company will also introduce three solution-driven AI tools to help brands optimize performance and engagement: Brand eDNA, DiversityLens and CultureGraphics now under the watch of the new DSS&P team, joins Magid’s expanding tools portfolio anchored by EmotionalDNA, and their most recent addition, SubScape, a predictive tool providing streaming companies with actionable insights about what drives or inhibits consumer engagement to differentiate offerings in the competitive streaming service ecosystem.
“We are excited to bring these new tools to market and consolidate our Data Science, Strategy and Product team within our Global Media, Entertainment and Games practice.” said Morgan. “Our clients want a competitive edge. Access to our essential insights and cutting-edge products enables our clients to make better decisions, opening up new opportunities for growth.”