HITS NOW to premiere in Malaysia
December 15, 2023
Rewind has announced that, starting January 1st 2024, the HITS NOW channel will debut on Unifi TV in Malaysia and will be made available on Channel 452 as part of its TV packs.
All Unifi TV Pack subscribers will be able to enjoy a 1-month free preview from 1st until January 31st 2024.
The partnership serves as the latest addition to Unifi TV’s existing offerings, making the platform the first to launch HITS NOW in Malaysia. HITS NOW will be included in Unifi TV’s Ultimate Max, Ultimate Plus, Ultimate and Family Packs starting February 2024. The channel is accessible via the Unifi TV Box and Unifi TV app, which can be downloaded on mobile devices and smart TVs.
“We are thrilled to unveil HITS NOW to Unifi TV’s customers,” said Avi Himatsinghani, CEO of Rewind Networks. “At Rewind, our mission is to meticulously pinpoint and fill crucial gaps in consumer entertainment needs, bringing together an exceptional array of entertainment from globally renowned storytellers, studios, and franchises. HITS NOW is set to feature a really diverse programming mix, from Emmy-winning drama series and popular reality shows to innovative game shows. We’re confident that it will resonate strongly with Malaysia’s discerning viewers, becoming not just a channel but a go-to entertainment destination and a staple in their daily viewing experience.”
The HITS NOW lineup will feature a lineup of entertainment with branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen and Britain’s Got Talent. It will also debut new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; dramatic series like Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit. Game show fans can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network also offers long-running Hollywood news show Entertainment Tonight, and true crime aficionados can follow real life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.
HITS NOW will broadcast the prestigious The 75th Primetime Emmy Awards Live starting at 8am (GMT+8) on 16 January with an encore performance at 8pm (GMT+8) that same night.