Advanced Television

ITVX sees 8m streams on Jan 1st

January 2, 2024

January 1st saw 8 million streams across ITVX, up on the same day last year by 2.5 million (+44 per cent). And since launch, ITVX reports it is now up to 3 billion streams.
In addition, ITV1 had its best New Year’s Day for two years with its all time audience up by +10 per cent, compared to New Year’s Day last year.
Mr Bates vs The Post Office was the most watched programme across all channels on the day with 3.9 million. On ITVX the series has already been streamed more than 1 million times in its first day alone.
Jeopardy, hosted by Stephen Fry, also launched on New Year’s Day with 2.2 million. Alongside Deal or No Deal, which premiered late last year, it is the highest game show launch since Lingo in 2021.
Meanwhile, The Winter King on ITVX has been streamed 5.7 million times since launch.

Categories: Articles, Catch Up, Consumer Behaviour, Content, Research, VOD

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