Advanced Television

Research: 92% US homes have broadband

January 4, 2024

In advance of CES in Las Vegas, Parks Associates research reports 92 per cent of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US Internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service bundles to dealers/installers.

“Consumers’ lives practically revolve around the Internet and connected devices, and in all residence types, safety leads smart home product use cases,” notes Mindi Sue Sternblitz-Rubenstein, VP, Marketing, Parks Associates. “Many consumers are also interested in convenience and automation and rate valuable benefits of smart home devices around monitoring, notifications, automation, and remote controls.”

Other findings:

  • 42 per cent of US Internet households own at least one smart home device
  • 66 per cent own a smart TV
  • 20 per cent own a video doorbell
  • 17 per cent own a smart thermostat

Categories: Articles, Broadband, Connected TV, Consumer Behaviour, ISP, Markets, OTT, Research

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