Advanced Television

Quadrant secures new investment

January 22, 2024

Quadrant, an entertainment and gaming brand founded by Lando Norris, has closed a seven-figure investment round to fuel its growth ambitions. The raise also sees one of the world’s most watched YouTubers, WillNE, join the organisation as Co-Owner.The investment aims to help Quadrant to further its creation of more entertaining and more uplifting stories than anyone else. This financial input will fund the expansion of the business and the building of an industry leading subscription platform.With substantial year-on-year growth across Quadrant’s first three years, this latest development sets the stage for increasingly innovative and ground-breaking entertainment that will engage new audiences.Off the back of a successful 2023, which saw Quadrant generate multi-million-pound revenue in apparel and partnerships alone, the brand anticipates continued growth and success as it drives ahead with its mission to deliver unparalleled storytelling to a global audience.Norris said: “Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year. This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions.”Will Lenney (WillNE), Co-Owner of Quadrant, said: “I am thrilled to have the chance to be a part of the exciting journey that lies ahead with Quadrant. Having been a fan of the brand since its conception, I am confident that we can work together to elevate it to the next level and provide real value to the Quadrant audience.”Jamie MacLaurin, Chief Executive Officer of Quadrant, added: “We are delighted to have completed our first investment raise and welcome a new investor group to the Quadrant family. We look forward to growing our team, and championing creativity over the next year and beyond. WillNE joining Quadrant as Co-Owner also marks a significant step forward in our commitment to providing audiences with the most entertaining and uplifting stories. His expertise, creativity, and dedication to our mission make him an invaluable addition to our team and we look forward to achieving great things together.”

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