Static Waves launching VIDAA platform in Benelux, Poland
January 25, 2024
Amsterdam-based media company Static Waves and VIDAA, the streaming technology platform for Smart TVs, have partnered to launch VIDAA Channels, a FAST platform for all Hisense SmartTVs across Benelux and Poland. The platform will go live on March 1st.
Static Waves and VIDAA have partnered with the local FAST channels that aims to enrich the selection of global content available, including local documentaries, movies, drama, sitcoms and sports.
VIDAA Channels will launch in cooperation with local content creators, crafting a tailored and culturally relevant streaming experience for Belgian, Dutch, Luxembourgish, and Polish viewers.
Hisense is among the leading manufacturers of Smart TVs, with over 25 million connected screens around the world.
Debbie Leisink, COO of Static Waves, said: “Hisense’s remarkable ascent in the TV market aligns seamlessly with our vision for VIDAA Channels. By selecting Hisense, we ensure a substantial reach for our innovative platform in the Benelux and Polish markets.”
“Teaming up with Static Waves for VIDAA Channels is our chance to redefine the landscape of connected TVs. The service has been a great success in the US, LatAm, and selected European markets, and we’re excited to bring it to Benelux and Poland as well. We’re confident that tens of thousands of hours of free entertainment inside of VIDAA Channels will make the service a household name across the region,” added Guy Edri, CEO of VIDAA.
Currently, Static Waves manages the FAST Channels K-Wave, a K-Pop music channel; myco TV, which is focused on Web3 news and related entertainment; and WaterBear TV, a channel devoted to nature and the environment. The company has also recently announced co-productions with CJ EMN and RAPA for the original series Choom Planet and with WaterBear and EO for the second season of Start it Up.