Tiny Pop going fully digital
January 30, 2024
Narrative Entertainment, the UK broadcaster behind the commercial kids’ group, has announced it will take pre-school channel Tiny Pop fully digital from March 20th.
The move follows the successful launch of the channel on FAST platforms in September, with sister channel POP currently the number #1 ranking kids’ FAST channel on Samsung TV Plus and Tiny Pop consistently being amongst the top 3 best performing kids’ channels in the service.
Home to popular TV shows and characters such as Cookie Monster’s Foodie Truck, Hello Kitty: Super Style! (pictured) and Masha and the Bear, Tiny Pop is available for free on FAST platforms Samsung TV Plus, LG and Netgem, with the latest move creating further potential for digital expansion for the brand.
Tiny Pop will also continue to be available for free across all major TV platforms and mobile devices via the POP Player app, home to over 1,000 hours of content, as well as hosting a range of pre-school and bridge content on YouTube
Shifting its strategy for 2024, Narrative says it will focus on expanding its digital offering to cater to a younger, digital audience.
Francesca Newington, Director, POP Channels, commented: “Tiny Pop’s transition to fully digital kickstarts our 2024 strategy to focus specifically on the needs of our young audiences. With the rise in children aged 3 – 4 consuming content online [reports Ofcom], our expansion onto platforms such as FAST has provided us with new opportunities to evolve and adapt to provide viewers with free access to exciting content wherever and whenever they choose to watch. “