Advanced Television

DAZN, GeoComply pilot Content Access Control system

February 28, 2024

GeoComply Solutions, a provider of anti-fraud and geolocation solutions, and DAZN, the sports streaming platform, have announced a pilot for DAZN to adopt GeoComply’s advanced geolocation solution (GeoComply Core) to augment their Content Access Control systems.

DAZN launched GeoComply’s VPN and proxy detection solution, GeoGuard, in 2023 and now plans to work side-by-side with the GeoComply team to break new ground and introduce a powerful geolocation solution to the media and entertainment vertical. Together, GeoComply and DAZN will establish the benchmark for international media and entertainment businesses to adopt anti-fraud geolocation technology that goes beyond IP-based solutions. This spoof-proof technology enhances the accuracy of online fraud and piracy prevention and addresses the issue of hijacked residential IPs being used to gain unauthorised access to content.

GeoComply is already
trusted by a number of streaming services around the world including BBC, ITV, beIN Sports, and Prime Video, as well as gaming and financial services businesses operating in highly regulated markets. The solution runs hundreds of location data, device integrity, and identity fraud checks on every geolocation transaction to detect suspicious activity and ensure content reaches the right audience, in the right location, at the right price.

GeoComply CEO, Anna Sainsbury, commented: “GeoComply’s tech was born from compliance needs in regulated industries, but has applications across multiple verticals, like media and entertainment. DAZN is leading the market when it comes to protecting content borders and adhering to sports league streaming requirements. It’s become clear that the streaming industry needs more than IP based blocking to support international streaming business models, which is exactly why we’re planning to work side-by-side with DAZN to deploy GeoComply Core as its solution for geolocation compliance.”

DAZN CTO, Sandeep Tiku, added: “The global sports streaming market is evolving at an incredibly rapid pace making it even more critical for us to put safeguards in place that will protect our contractual relationships with the sports leagues and ensure that we’re preventing the misuse of our platform by fraudsters. Working closely with GeoComply through 2023 we have been impressed by the advanced geolocation and fraud detection capabilities they have built which far exceeds anything we have seen elsewhere in the market. We believe in the technology and look forward to deploying it across our platform.”

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