Advanced Television

Fuse Media partners with Lionsgate, Tastemade, TMB

February 29, 2024

Fuse Media, the specialist in inclusive entertainment, has announced its 2024-25 Upfront strategy at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) ‘Diverse Owned and Targeted Media GrowthFronts’.

With new partnerships with Lionsgate, Tastemade, and TMB (Trusted Media Brands) fueling scale, an expanding roster of owned and operated channels that celebrate diverse voices, and premium original content that champions this audience, Fuse Media is poised to provide advertisers with access and expertise in connecting brands with multicultural young audiences.

Culturally diverse consumers make up approximately half the US population and wield a buying power of $7 trillion. In partnering withglobal content leader Lionsgate; independent media company Tastemade and leading community-driven entertainment company TMB, Fuse Media has assembled an expansive portfolio of channels that reach over 85 per cent of multicultural households in the US. The collaborations will yield even higher reach and scale for brands looking to grow their presence in the multicultural marketplace.
Under the terms of the deal, Fuse Media will exclusively sell the advertising inventory on behalf of legendary film and television studio Lionsgate for some of the Company’s most popular FAST channels, including Ebony TV by Lionsgate, featuring award-winning films, engaging comedies, and popular series that celebrate the global richness of Black culture. The partnership also includes MovieSphere by Lionsgate, featuring blockbuster films; HerSphere by Lionsgate, showcasing beloved female-driven stories; and OuterSphere by Lionsgate, celebrating sci-fi favourites.
The partnership also makes Fuse Media the only company with access to Tastemade’s inventory across Tastemade, Tastemade Travel, Tastemade Home, and Tastemade en Español. Tastemade’s in-house sales team will continue to sell their inventory directly. TMB’s massively popular properties, including Fail Army, People Are Awesome, The Pet Collective, At Home With Family Handyman, and Weather Spy, will also be exclusively represented.
“We are beyond thrilled to forge these mutually beneficial partnerships with Lionsgate, Tastemade and Trusted Media Brands, each of which have built strong, dedicated multicultural audiences for their own content offerings,” said Miguel Roggero, Chairman and CEO of Fuse Media. “By harnessing the impressive reach and brand equity of these new partners, Fuse Media can offer large-scale solutions for advertisers looking to reach even greater numbers of young, culturally diverse viewers—and their $7 trillion buying power.”
“As we enter this year’s Upfronts with a robust slate of FAST channels featuring inclusive programming, Fuse Media will supercharge our ability to connect with advertisers looking to reach culturally diverse audiences,” said Susan Hummel, Lionsgate’s Head of Domestic Channels and EVP & Managing Director, Canada.
Fuse Media was an early entrant into the FAST space with the launch of its first FAST channel in 2018. With CTV viewership growth that is 3x the industry average and Fuse Media’s proven ability to connect advertisers with audiences successfully across CTV, the company is poised to deliver more touchpoints than ever to reach young, diverse audiences as it grows its FAST channel portfolio from 7 channels in 2023 to 20+ in 2024. These touchpoints will allow for customizable audience targeting across the expanding portfolio.
  • Fuse Media overindexes in reaching Black, Hispanic, and LGBTQ+ audiences according to MRI-Simmons
  • Up to 83 per cent of Fuse Media viewers do not watch traditional Spanish-language TV networks
  • Fuse Media reaches 73 per cent of Black Americans in the US and this audience is 7 years younger than most Black entertainment channels
This growing suite of FAST channels includes Shades of Black, one of the most distributed Black channels; OUTtv Proud, in partnership with OUTtv, the world’s leading LGBTQ+ TV and streaming service and the only LGBTQ+ focused FAST channel offering prestige programming; and Backstage, spotlighting superstars and emerging talent.
Fuse Media also offers solutions for advertisers looking to connect with the growing Hispanic audience with the most comprehensive Latino-focused offering in FAST. Somos Novelas, the only Spanish-language channel featuring novelas from around the world, will launch later this year and join English-language channels Latino Vibes and El Rey Rebel as part of the larger Fuse Media portfolio of inclusive FAST channels. Latinos currently make up nearly 20% of the U.S. population and possess a purchasing power of $3.4 trillion.
Fuse Media’s new and returning properties also reflect the company’s commitment to multicultural audiences. Most recently it was announced that Fuse will be the exclusive English-language home of Combate Global, the premier Hispanic Mixed Martial Arts (MMA) sports franchise. Live events will air between the spring and summer 2024 and showcase the top male and female Hispanic MMA fighters in the world.

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