Animax on Tata Play Binge
March 5, 2024
By Nik Roseveare
Tata Play Binge, the Indian OTT service, has announced the addition of anime network, Animax.
Animax offers a range of anime content from Japan including web series, movies, and more for viewers to discover and explore. Animax’s library includes a range new and popular titles, including Kuroko’s Basketball, Yashahime: Half Demon Princess, Fruits Basket, Rent-a-Girlfriend, Black Clover, Naruto, Haikyu!! and others. Titles aimed at Tweens like Y School Heroes will also be available to reach across different age groups.
George Chien, Co-founder, CEO and President of KC Global Media, which owns the Animax network, commented: “We are thrilled to announce another strategic launch in India, working with Tata Play to launch Animax for the legion of passionate anime fans. With its broad scope and all-embracing approach to content delivery, Tata Play is an ideal partner for us to expand and connect our worldwide archive of Japanese anime tiles to more anime fans across their platform, while sharing this beloved genre to new viewers as well.”
Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, added: “The growing affinity of Indian viewers towards newer content genres, like K-dramas, sports, gaming and others is reassuring, as it opens up many opportunities for content curators like us. With Animax’s support, we are adding another genre to our growing bouquet of content spread – anime. Tata Play Binge viewers will now have a huge selection of popular anime content available to them at one place. With its vast mix of popular OTT apps and a wide range of content offerings, Tata Play Binge ensures that viewers derive maximum value from their subscription.”