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Crackle Connex promotes Ware to EVP of Ad Sales

March 7, 2024

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has announced advertising executive Tim Ware has been elevated to the role of Executive Vice President of Advertising Sales. In his new role, Ware will oversee all direct and programmatic sales for Chicken Soup for the Soul Entertainment-owned Connected Television (CTV) platforms and third-party suppliers. He will report to Chicken Soup for the Soul Entertainment Chief Revenue Officer Philippe Guelton.

Ware was previously the Senior Vice President of Programmatic Sales and Partnerships for Crackle Connex where he managed programmatic sales, revenue, data, and ad tech partnerships. He has spent the last decade selling Connected TV (CTV) advertising and leveraging a variety of programmatic ad tech companies in the process. Before joining Crackle Connex, Ware was Regional VP of Agency and Brand Partnerships at Telaria (Magnite) where he established programmatic video deals with major agencies, brands, and broadcasters. He has extensive background working with major brands and organisations, including Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions.

“Tim has a wealth of experience and a sterling reputation as one of the most respected advertising sales executives in the industry,” said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment. “He has a proven track record and expertise around data, measurement, and direct and programmatic sales. I know Tim is primed to drive our advertising efforts forward.”

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