Mexico’s StarFlix to launch on Eutelsat 117 West B
March 18, 2024
Eutelsat Group has announced that StarTV, one of Mexico’s leading DTH operators, has selected the Eutelsat 117 West B satellite for the deployment of StarFlix, its new video streaming service.
This multi-year, multi-transponder capacity agreement will enable StarTV to offer a new streaming and on-demand service to customers with a wide variety of content, in complement to its DTH service. Available from mid-March, viewers across Mexico, even in rural areas beyond terrestrial connectivity, will be able to access the StarFlix service.
The agreement builds on the long-standing relationship between Eutelsat Group and Star TV which already leverages Eutelsat 117 West A and Eutelsat 117 West B satellites. Its rapidly growing DTH service offers a diversified portfolio of packages catering for all budgets, with well over 100 TV channels, and almost half a million subscribers.
Monica Aguirre, Deputy CEO of StarTV, said: “We are delighted to rely on our partner, Eutelsat to launch this innovative new service for viewers in Mexico. We aim to provide universal access to our innovative OTT via broadcast service, StarFlix, even in regions lacking internet coverage or facing financial constraints. StarTV has grown rapidly in recent years to position itself as one of Mexico’s leading broadcasters, and we are excited to add Starflix to complement our line-up of offers.”
Jose Ignacio Gonzalez Nunez, SVP Media Americas, added: “We are honoured to extend our relationship with StarTV with the selection of Eutelsat 117 West B for its major streaming platform in the Mexican market. This latest deal showcases the dynamism of the Mexican broadcast market as well as the ongoing role of satellite in enabling television operators to reach the widest possible audience. We look forward to supporting StarTV as their innovative business and offerings continue to grow.”