Advanced Television

VIDA Content OS launching global Partner Programme at NAB

March 25, 2024

VIDA Content OS, the secure, cloud-native Media Asset Management platform, is unveiling its global Partner Programme at NAB Show 2024.

Working collaboratively with its Partners, VIDA Content OS enables distributors and production companies to streamline their content operations and transform their media supply workflows.

Tim Ayris, Head of Channel Partnerships, commented: “We are developing a world class network of partners who are trusted by their customers to deliver and support innovative, next-generation MAM solutions that drive comprehensive workflow efficiencies. Together VIDA Content OS and its partners offer media companies to leverage the benefits of the cloud that include fostering remote collaboration around content, safely utilising Generative AI tools and realising faster revenue returns from content catalogues and libraries.

“At NAB Show 2024, we are particularly keen to meet Systems Integrators, VARs, and post-production workflow consultants that partner with the legacy MAM vendors and are not seeing the appropriate levels of innovation or experiencing the right levels of partner support. The VIDA team is offering a fresh approach to Media Assessment Management and partnerships”.

VIDA Content OS is currently used by over 60 major distributors, archives, and production companies worldwide to store and manage their high value media assets. VIDA automates the distribution of content to buyers and licensees and other destinations including FAST vendors, OVPs and social media platforms.

Customers include:

  • BBC Studios and their commercial partner Getty Images, use VIDA Content OS to give customers unprecedented access to BBC archive video enabling a new seamless search, purchase and download experience.
  • Abacus Media Rights whose Director of Operations describes VIDA Content OS as ‘game changing’ and ‘indispensable’ for Abacus Content Operations team.

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