Advanced Television

Mediagenix acquistion expands footprint in US

April 8, 2024

Mediagenix, a specialist in content life cycle solutions, has acquired the media programme management solution of record for broadcast networks and cable companies across the US.

As part of the transaction, Mediagenix has acquired 55 new customers and 11 employees from its strategic partner, the market specialist in broadcast inventory and revenue workflow management. The company has also announced its market expansion, appointing a US headquarters in Miami, FL and opening a new office in Denver, CO. Both offices will manage client relations and support for its growing roster of customers across North America and Latin America.

The newly acquired technology was created by Mediagenix and introduced into the US market nearly two decades ago via its strategic partner, offering the broadcast TV marketplace a way to manage content across channels and platforms, from production and acquisition through rights, scheduling and transmission. Mediagenix plans to expand US operations while providing its newly acquired customers with direct access to automation for optimising content and scheduling strategies while automating free ad-supported streaming TV (FAST) and VoD implementations.

“With this strategic acquisition and market expansion, Mediagenix plans to fill the growing void in the US broadcast industry: true automation,” said Emmanuel Müller, Managing Director of Americas at Mediagenix. “The acquisition of this reference technology anchors our position as a leading provider of content strategy and scheduling solutions worldwide, allowing us to directly engage with broadcast and cable networks looking to expand and monetise offerings in FAST and VoD. This is another step in our global product evolution as we continue to roll out streaming content and advertising management solutions in local markets around the world.”

Categories: Articles, Broadcast, Business, M&A

Tags: , , ,