Intertrust, GeoComply partnership
April 15, 2024
By Colin Mann
Distributed computing and rights management specialist Intertrust and GeoComply Solutions, a provider of geolocation compliance technology and fraud protection, are partnering to provide a robust solution for content owners and streaming services to control where and how their digital content is delivered and consumed. The partnership will enhance digital content security, reduce revenue loss from piracy, and ensure compliance with licensing agreements that often include geographic restrictions.
The integration of Intertrust ExpressPlay with GeoComply adds an additional layer of protection and services that enable the secure distribution of content and ensure authorised access. Specifically, the combined offering includes location-based access controls that can detect access to streaming services through VPNs that mask the location of the user.
“By integrating GeoComply’s expertise in location fraud detection with Intertrust’s ExpressPlay DRM service, we are offering customers an added layer of trust for content distribution and monetisation,” said Ali Hodjat, Intertrust’s VP of Product Marketing. “This partnership further broadens our commitment to delivering state-of-the-art content security and anti-piracy solutions by empowering streaming services to prevent location fraud within the complex landscape of digital distribution.”
GeoComply has engineered GeoGuard to be a critical component for content providers to protect their digital assets and honor regional content distribution agreements in real-time. It employs cutting-edge technologies to defend against geolocation spoofing, including support for advanced techniques such as the use of hi-jacked residential IPs. GeoGuard is used by leading streaming services around the world to protect over billions of users. With high accuracy and extremely low false positives GeoGuard ensures only fraudulent users are disrupted.
“Our partnership with Intertrust further cements our mission to redefine content protection and location security for the Media and Entertainment industry,” stated James Clark, GM Media & Entertainment at GeoComply. “Together, we will bring content providers unparalleled security and compliance solutions to manage their valuable digital assets and create a new standard for the industry.”