Advanced Television

Rogers to bring Xfinity products to Canada

April 25, 2024

Rogers Communications has announced a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians.

“Our partnership with Comcast builds on our legacy of bringing Canadians the best networks, entertainment and services in the world,” said Tony Staffieri, President and CEO, Rogers Communications. “Canadians want to be connected to the best entertainment, anywhere, without interruption and we’re proud to partner with Comcast to make this a reality.”

Comcast offers a suite of connectivity and platform products to millions of customers worldwide including the US under the Xfinity brand. As part of the agreement, the latest broadband, smart home and connectivity products available to Xfinity customers will be coming to Canada through Rogers starting later this year.

“As a world leader in converged experiences inside and outside the home, this platform will make it easy and simple for Rogers customers to connect to what they love with a seamless experience, whether on the big screen in their home or their smartphone on the go,” added Staffieri.

“Building on our nearly decade-long partnership with Rogers, we’re thrilled to deliver the next-generation of our entertainment and connectivity products, like Entertainment OS and the latest gateways, to millions of customers across Canada,” said Dave Watson, Chief Executive Officer of Connectivity and Platforms, Comcast. “Now, with the addition of these new products and services, even more customers in North America will be able to take advantage of Comcast and Xfinity’s innovative technologies.”

The average Canadian subscribes to nearly twice as many streaming apps than five years ago and broadband data usage at Rogers has grown 200 per cent in the same period. Research commissioned by Rogers shows the majority of Canadians (55 per cent) say the number of streaming apps is overwhelming, half say searching for this content is time consuming, and 45 per cent admit they sometimes can’t find the show or sporting event they want to watch. The study also found accessing all streaming apps on one platform is the most appealing TV feature.

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