Advanced Television

Giro d’Italia on Eurosport, Max, discovery+

May 1, 2024

The Giro d’Italia kickstarts a summer of cycling on May 4th across Eurosport, Max and discovery+ with Warner Bros Discovery’s (WBD) channels and platforms the only place to watch every kilometre of all 21 stages of the year’s first Grand Tour in Europe and USA.

In addition to Eurosport 1 presenting 123 live hours in Europe and Asia, WBD will also bring the action through its free-to-air to channels in the Germany (Eurosport 1) and Norway (Kanal 5) to cover every stage live in addition to daily highlights in the UK (DMAX) and Poland (METRO).  

The augmented reality Cube studio will be activated to unpick the performances of riders during daily pre and post-race show The Breakaway for UK viewers, fronted by Orla Chennaoui, Robbie McEwen, Dan Lloyd and Adam Blythe with Visma Lease a Bike’s Nathan van Hooydonck joining the team for the final week. In addition, Velo Club (Germany); Kop Over Kop (Netherlands); Les Rois de la Pedale (France) and La Montonera (Spain) will provide local insights from even more of WBD’s world-class talent line up. 

Presenting real time insights from the peloton by following the action live from a motorbike, former professional riders Jens Voigt, Adam Blythe, Daniel Oss and two-time Grand Tour winner Alberto Contador will share reporting roles alongside reporters Hannah Walker, Andrea Berton, Anders Mielke, Iris Slappendel and Louis-Pierre Frileux.    

Scott Young, Group SVP Content, Production and Business Operations at WBD Sports Europe, commented: “Our approach to covering cycling is inclusive, innovative and immersive. We present more live men’s and women’s cycling than any other broadcaster including over 1,000 races per year but there is no bigger stage for the sport than a Grand Tour and we can’t wait to get started. The Giro d’Italia comes hot on the wheels of our La Vuelta Femenina and Classics coverage and so many new stories from this spectacular sport are yet to be told as the season unfolds. As well as being the only place to watch every minute of every Grand Tour in Europe, our channels and platforms, including Max which shows live sport in Europe for the first time this month in addition to covering cycling in USA, will also be the only places where fans can enjoy every cycling event from Olympic Games Paris 2024 this summer.”  

Philippe Gilbert, former road cycling world champion, added: “You need to be a good rider to succeed at the Giro as you have a lot of technical finishes and a lot of corners in the last few kilometres. There are some amazing riders such as Fausto Coppi and Marco Pantani who have conquered this race and so much history with this Grand Tour. I did almost all major races in my career more than once so it’s nice to share my experience with Eurosport’s viewers – it’s a great way to keep going and to follow to evolution of cycling with the next generation of super impressive riders.” 

Providing cycling fans with more ways to get their fix of fan-first content, new episodes of the Watts Occurring powered by Eurosport podcast will be released regularly throughout the race in addition to interviews, highlights and the best editorial analysis in local languages on plus free clips on Eurosport Cycling’s TikTik, Instagram and YouTube channels. In addition, exclusive content will be available to stream on Max and discovery+ including the new and original six-part documentary following the TUDOR Pro Cycling Team who are set to make their Grand Tour debut at the Giro this year. Weekly episodes of The Eurosport Cycling Show will also continue to bring fans the best news, interviews and features from the sport every Tuesday on Eurosport 1 and WBD’s streaming platforms.

In total, 22 teams of eights riders will be setting out on the 3,400km Corsa Rosa which begins in Turin on May 4th and ends on May 26th with a unique circuit around the ‘eternal city’ of Rome including one of the world’s most renowned landmarks, the Colosseum. 

The Giro d’Italia forms a key component of WBD’s live cycling portfolio which features more than 1,000 live races per year including every men’s and women’s Grand Tour and World Tour race, the UCI Mountain Bike World Series, the UCI Track Champions League plus every minute of cycling at the Olympic Games. 

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