Advanced Television

SBS Spice digital channel launches for South Asian Australians

May 12, 2024

Pushing the boundaries of digital storytelling, SBS Spice is for Gen Y with a South Asian heritage who want to shape their own cultural narratives and be informed and entertained via social media.

SBS Spice is a new English language digital offering for South Asian Australians aged 20-34, spicing things up with unique perspectives on hot topics ranging from pop culture to politics, aimed at exploring identity, belonging and social change.

Amplifying diverse voices and showcasing South Asian storytelling through a contemporary Australian lens, SBS Spice will lead progressive, thought-provoking and tongue-in-cheek conversations to cultivate a vibrant and inclusive community for young South Asian Australians born here as well as newly arrived.

“SBS Spice is for the young and curious with a South Asian heritage who are active on social media, and interested in culturally shaping the narratives of where we come from and where we’re headed in a forward-looking Australia,” said Dilpreet Kaur Taggar, Executive Producer of SBS Spice, who is an Indian-born journalist, founder of South Asian Today and known for probing social nuances and amplifying diverse perspectives.

Driving video content and conversations on Instagram, YouTube, and via podcasts, SBS Spice will tackle complex issues such as identity, gender equality and mental health, as well as provide entertainment and the latest in pop culture. Hosted by Taggar and Suhayla Sharif, a Bollywood obsessed Australian-Fijian journalist, it will feature the following audio-visual segments:

* Scan – short explainer series that delves behind the headlines of local and global issues to explore different viewpoints.
* Two Chillies in a Pod – long-form podcasts featuring first-person interviews with South Asian disruptors and game changers from Australia and abroad, including former Editor of Vogue India, Megha Kapoor; traveller Priya Sharma; content creator Jeremy Franco; social worker Amar Singh; and actors Shahana Goswami and Ayesha Madon
* Spice Express – short-form podcasts focused on community check-ins to understand what issues are making South Asians click or feel ick.

The launch of SBS Spice coincides with SBS rebranding its PopDesi channel to SBS South Asian, a single destination channel for all things South Asian. Locally produced content in 10 languages is available live and on demand across broadcast radio, live streaming, digital publishing and podcasting, including a new dedicated YouTube channel offering a complete audio visualisation experience.

Categories: Press Releases

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