Advanced Television

Sony, Serie A collaborate again for Coppa Italia Final

May 16, 2024

Lega Serie A used Sony cameras and technology systems for Italy’s biggest football event of the year, the Coppa Italia Frecciarossa final, with equipment which brings the drama and emotion of the stadium to life.

The final of the 2024 Coppa Italia Frecciarossa determined the winner (Juventus) of the 77th edition of Italy’s premier football competition, between finalists Atalanta and Juventus, which took place on May 15th in Rome’s legendary Stadio Olimpico.

This is the third consecutive year that Lega Serie A and Sony have created contexts at the Coppa Italia Frecciarossa final to evaluate innovative applications of shooting technology to enhance the spectacular qualities of the content.  The strong spirit of collaboration has resulted in a solid partnership to drive the use of new techniques for sporting events to provide ever new beautiful game excitement.

For this year’s final, the partnership has grown into a large-scale filming operation, using cinematography techniques and equipment to highlight the drama, improve on-screen detail, and capture the emotions of high-stakes moments.

Highlight technologies being employed there are:

  • The Sony VENICE 2 LIVE Configuration camera brings a full Cinematic look to the images, with creative shots designed to emphasize the depth of field and elevating colour details, from behind goal posts;
  • The go-to BURANO camera, used at the field’s edge on Gimbal, captures up close players’ emotions and depth of the pitch, by leveraging the built in image stabiliser and autofocus technologies;
  • Capturing the drama and emotion in the player’s tunnel with an FR7-Sony’s full-frame, interchangeable lens PTZ camera.

“Sony has always been at the forefront of technological innovation, so it’s great to welcome once again their knowledge, experience, and equipment to the Coppa Italia Frecciarossa Final,” says Luisella Fusco, Media Operations & Broadcast Director from Coppa Italia Frecciarossa Organiser, Lega Serie A. “The Coppa Italia Frecciarossa is always packed with action, and with people watching worldwide on screens, it is very important that we get as much of that drama across as we can. Thanks to the Sony team and innovative imaging technology, we are transforming sports content by using techniques normally used in entertainment formats.”

“The Coppa Italia Frecciarossa is one of Europe’s biggest football events so it’s really exciting to get involved with bringing the action to fans across the world and working with Lega Serie A and their partners has been a real pleasure,” said Koji Andachi, Head of Media Solutions Marketing at Sony. “We are constantly pushing technological boundaries to create the best viewer experience ahead of the final, and hope that this set up really brings across the excitement, drama, and beauty of the beautiful game.”

Categories: Press Releases

Tags: , , , ,