Advanced Television

Hulu acquires I Kissed A… dating series from ITV Studios

May 21, 2024

ITV Studios and Hulu have closed a package deal that will see the first two seasons of Twofour’s queer dating series I Kissed a Boy premiere on the US streaming platform on June 15th as part of the streamer’s ‘Hulu Has Pride’ LGBTQ+ month-long celebration. Season 2 – I Kissed a Girl – will exclusively premiere on Hulu later this year.

The award-winning I Kissed A Boy, which aired in 2023 was the UK’s first ever gay dating show. I Kissed A Girl, is currently airing in the UK and has been lauded by reviewers across the board. The launch episode exceeded BBC Three’s linear slot average for adults 16-24 by 290 per cent as well as bringing in ‘lighter’ viewers to iPlayer. Both seasons are hosted by the singer, TV star and LGBTQ+ ally Danni Minogue.

In addition to Hulu, TV2 Echo and TV2 Play in Denmark and TVNZ in New Zealand have picked up both seasons of the show, and 10Play in Australia, VMI in Ireland, and YES in Israel have acquired I Kissed A Boy.

Tom Clark, Global Sales and Commercial Strategy, Global Partnerships,  ITV Studios, commented: “It’s our absolute pleasure to bring this trail-blazing series to the world. We’re so delighted that Hulu, which has been the home of Love Island UK for many years and will launch the upcoming season this summer, will be its US home. I Kissed A… deserves every inch of the critical acclaim it has garnered for its genre-defining approach, it’s really exciting to see it transition to a global reality brand.”

David Brindley, Twofour’s Chief Creative Officer and Executive Producer for I Kissed A…, added: “There’s a huge global need for positive queer representation on our TV screens, so we couldn’t be more thrilled that Hulu will be taking our series to US viewers. The I Kissed A... world is a joyful, uplifting, and entertaining new take on the reality genre, and we’re incredibly excited to be sharing the stories of our brilliant boys and girls with everyone across the Atlantic.”

The package deal, which also includes An Audience with Kylie, and Selling Super Houses was brokered by Stephanie Coon, Director, US Sales, Global Partnerships. Twofour is part of ITV Studios.

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