InteracTV to market MediaData TV’s metadata services in Brazil
May 22, 2024
MediaData TV, the reference in Portuguese and Spanish speaking markets in metadata for OTT/Video Streaming, Live TV and FAST channels, and InteracTV, the company in charge of distribution and licensing of audiovisual content and services in Brazil, have announcd their agreement for the commercialisation of MediaData TV products and services by InteracTV.
With this association MediaData TV, a company with more than 20 years in the television metadata industry, will increase its presence in the Brazilian television market, which is experiencing a great growth in OTT/Video Streaming services, FAST channels (Free-As living Streaming Television), and traditional pay TV. All services require rich metadata and customized solutions.
“Television consumption is living a true revolution and, because of the growing need of enriched metadata to improve the content search and discovery on video platforms, agreements such as the one reached with InteracTV will allow us to be closer to our customers in Brazil. Together, both companies will make our entire products and services portfolio available to users, adapting them to the specific needs of each customer,” says Carles Farrando (Managing Director of MediaData TV).
“We are very happy with this agreement, which enriches InteracTV’s portfolio with a high-quality and in-demand service. We believe that, in collaboration with MediaData TV, we can offer the best metadata solution to all video distribution platforms,” adds Marcelo Assumpção (Commercial Director of InteractTV).
MediaData TV is the reference in the Portuguese and Spanish speaking markets in video and television metadata. It is member of EiDR.org, an international association located in Los Angeles, which regulates the creation of universal unique identifiers for all audiovisual content, as well as member of TEMG, The European Metadata Group. With headquarters in Barcelona, it also has offices in Sao Paulo and Mexico City. Its customers include Hollywood studios, video-on-demand streaming services and the main PayTV operators.
InteracTV has been operating since 1999 in the distribution and licensing of high-quality audiovisual content, produced by the largest entertainment companies in the world, covering the most varied topics, such as films, sports, documentaries, news, shows, art, culture, soap operas, current affairs., music and entertainment in general. The company offers a set of linear channels and non-linear content that fit into the range of products and services of any audio and video distribution platform.