Advanced Television

Herovanu appointed AAPA Executive Director

May 28, 2024

By Colin Mann

Trade body the Audiovisual Anti-Piracy Alliance (AAPA) has appointed Miruna Herovanu as its Executive Director. Herovanu was previously the Director at the Association of Commercial Television and Video on Demand in Europe in charge of Intellectual Property and Competition policies. She will be based in Brussels.

Herovanu will replace Sheila Cassells who is retiring as Executive Vice President of AAPA and will report on a day-to-day basis to the two Co-Presidents, Mark Mulready, VP of Cyber Services at Irdeto and Oliver Pribramksy, Head of IP Protection and Committees at the Deutsche Fussball Liga.

She will be responsible for the implementation of the strategy agreed by AAPA members, managing relationships with law enforcement agencies such as Europol, Eurojust, INTERPOL and the European Institutions, delivery of AAPA’s Working Group goals and general management of the Alliance.

“We are delighted to appoint someone of Miruna’s calibre and experience to become the Executive Director of AAPA,” commented Mulready. “Miruna’s commitment to copyright protection is well-known. Her knowledge of the Brussels institutions and the EUIPO will stand AAPA in good stead for future policy developments. A priority will be for Miruna to work closely with AAPA members, the EUIPO and the European Institutions to deliver on,  inter alia, the goals of combatting online piracy of sports and other live events recommendation.”

“My professional experience demonstrated that piracy is an ever-growing issue that eats at the heart of Europe’s most important industries,” added Herovanu. “This is a golden opportunity and a new professional challenge that will help further develop my passion for and commitment to protecting copyright. Being able to work with and support industry experts and practitioners in AAPA, law enforcement, the European Institutions and other trade associations is essential to the fight against piracy. I am excited to be taking on this role.”


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