Neumeier launches new AI revenue optimization engine for CTV
May 29, 2024
Technologist and Automatic Content Recognition (ACR) inventor Zeev Neumeier, has announced his newest venture GraySwan is emerging from stealth.
GraySwan provides an always-on, AI-powered optimisation ‘co-pilot’ for CTV advertising, to ensure programmatic campaigns are running efficiently. This comes at a time when US advertisers are projected to spend more than $24 billion on programmatic CTV video in 2024, a 23.3 per cent YoY increase.
The proprietary AI technology easily plugs into existing CTV ad tech stacks, synthesises massive amounts of complex operational data, and extracts the dimensions that make a difference — the so-called GraySwans. Operators can then easily leverage GraySwan’s social integration tools to communicate issues across the organisation and remedy them quickly.
The technology is currently integrated with several major CTV publishers and has already driven double-digit performance improvements by identifying small but costly programmatic problems in real-time. Some of the most common ‘GraySwans’ monitored thus far are:
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Bad pacing setup, which allows high-volume and low-volume line items to deplete at the same numbers.
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Bad pricing setup results in some inventory sources not winning bids as often as they should.
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Supply or demand partner ‘degrades’ for an hour here and there throughout the day.
“Historically, these small frequent events took weeks to identify, and by that time, it was too late,” said Neumeier. “GraySwan surfaces these sorts of problems in real-time, which is already saving companies millions of dollars on their bottom line.”