Advanced Television

Comcast Technology Solutions selected by AccuWeather

May 30, 2024

Comcast Technology Solutions (CTS) has announced that AccuWeather has selected CTS’ Managed Channel Origination (MCO) service to create, manage, and distribute linear TV, on-demand and OTT video channels to audiences across North America.

CTS’ Managed Channel Origination delivers a fully managed 24×7 service aimed at improving operational efficiency, reducing capital expenses, and future-proofing customers’ ability to monetise viewing experiences at scale. Managed Channel Origination provides media companies and broadcasters with a platform for unified video workflow from content acquisition through delivery.

The AccuWeather Network and AccuWeather NOW provide viewers the latest in breaking weather and videos; stories illuminating the potential impact of forecasted weather on sports, health, travel and other everyday activities; social weather content from popular platforms; and long-form storytelling of major weather events and environmental wonders around the world.

“AccuWeather is synonymous with providing timely, accurate, and enlightening weather information that impacts the lives of millions of viewers,” said Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “We’re very proud that they have entrusted our Managed Channel Origination service to economically streamline their ability to reach and monetise audiences at scale. Our commitment with MCO is to help companies reduce capital costs and improve operational efficiency through a unique combination of capabilities that only Comcast Technology Solutions can bring to bear.”

“At AccuWeather, our ability to inform viewers instantly and continuously relies on having the right back-end infrastructure in place, which is why we turned to Comcast Technology Solutions,” said Helen Swenson, Chief Content Officer for AccuWeather. “We chose CTS because they are a trusted leader in managed channel origination, with a long-standing legacy of delivering exceptional quality and reliability. By centralising our efforts with CTS, we can reach our various linear TV and OTT distributors in a unified way. Their cutting-edge facilities and advanced capabilities enable us to streamline operations, automate tasks, and free up valuable resources – so that we can devote more energy to creating and monetising our content at scale.”

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