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Air Arabia signs Panasonic Avionics IFEC deal

June 4, 2024

Panasonic Avionics, a provider of in-flight engagement and connectivity (IFEC) solutions, has signed an agreement with Air Arabia for the installation of its eXW wireless in-flight entertainment (IFE) solution across 172 aircraft.

The agreement extends an existing programme with six A321LRs already flying with Panasonic Avionics’ eXW solution to include Air Arabia’s Airbus A320neo, A321neo and A321XLR fleets. In total, 120 aircraft will be line fit at the OEM, and another 52 aircraft will be equipped under a retrofit programme.

eXW is designed to deliver a premium experience to Air Arabia’s passengers’ personal devices. The wireless entertainment available to passengers will also feature a suite of digital solutions from Panasonic Avionics, including its Arc Moving Map, Insights Data Analytics and OneMedia Advertising services.

Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation, commented: “Air Arabia is renowned for its ability to blend comfort, reliability, and value for its customers, and we are very excited to work with them as they implement an impressive digital strategy that will even further enhance their brand value. Wireless IFE remains a critical component of many airlines’ strategy. eXW will create a unique experience that combines passenger entertainment, digital apps, and onboard retail into a truly unique passenger experience with a competitive total cost of ownership and a compelling ROI.”

Adel Al Ali, Group Chief Executive Officer of Air Arabia, added: “We thank Panasonic Avionics for their support as we expand the existing inflight wireless entertainment system on our A321 fleet to include the entire Air Arabia’s current and future fleet. This step not only showcases our commitment to investing in cutting-edge, value-driven solutions but also aims to further enhance the onboard experience we offer our customers. Through our eXW-backed ‘Sky Time’ portal, our customers can continue to enjoy personalised content streamed on their personal devises, further enriching their journey while flying Air Arabia.”

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