Advanced Television

Bell Media adds FAST channel partners; new ad platform

June 6, 2024

Bell Media has announced the addition of new platform partners for its 10 FAST channels which launched in April on LG Channels. Bell Media’s FAST channels will launch on Plex and The Roku Channel in Canada later this year and, as previously announced, Samsung TV Plus.

“Our FAST portfolio have received a great response on LG Channels, with three channels already in the Top 10,” said Sean Cohan, President of Bell Media. “This success illustrates the demand for our compelling content and further solidifies our goal of delivering our content to audiences where they want it.”

The launch of additional FAST channel partners expands advertising opportunities for Bell Media clients, allowing advertisers to reach a wider Canadian audience and effectively engage their desired target demographics.

The full list of Bell Media FAST channels can be seen here.

Bell Media has also announced the launch of Bell Ads for Business, a new advertising platform that allows businesses across Canada to utilise Bell’s premium Canadian data, and target intended audiences, while accessing digital inventory across the open internet and Bell Media digital properties.

Powered by Bell First Party Data, Bell Ads for Business allows local advertisers to take advantage of the capabilities of the Bell DSP through a self-serve platform. The intuitive campaign creation workflow reduces the complexity in setting up and delivering ads to a target audience. Advertisers can then track campaign metrics with the real-time reporting function built into the platform, to plan and execute their marketing dollars with better efficiency.

Advertisers can select their target audience with pre-built audience segments or create their own using high-quality behavioural data relevant to their business. The platform also offers location targeting, enabling campaigns to target very specific audiences down to the neighbourhood. With custom geo-fencing capabilities, businesses can set a location and then define a radius as small as 2 to 5 kilometres or a 5-minute drive time to effectively deliver ads to potential customers.

“Regardless of business size, with Bell Ads for Business, Bell Media’s premium digital inventory and Bell First Party Data is now easily accessible to all,” said Perry MacDonald, VP, Advertising Sales and Partnerships at Bell Media. “Whether it’s a local coffee shop using our geotargeting technology to attract nearby customers with new offers, or a gym using behavioural data to target fitness enthusiasts, our platform makes it easier to create and execute effective digital campaigns.”

“We’re excited to offer such a powerful tool that enhances advertising effectiveness for Canadian businesses,” said Matt Alexander, Director, Advertising and Data Platforms at Bell Media. “Together with Bell Analytics, Bell DSP, and Strategic Audience Management (SAM) for enterprise-level advertising solutions and Bell Ads for Business for local advertisers, Bell Marketing Platform remains the premier platform for dynamic marketing needs for all levels of enterprise.

For a limited time only, new users can take advantage of an exclusive Upfront offer and receive a $250 credit on a minimum campaign spend of $500.  Bell Ads for Business is now available directly through a Bell Media sales representative as a self-serve or managed service.

Categories: Articles, FTA, OTT

Tags: , , , ,