Advanced Television

ORS, 3SS bring simpliTV to VIDAA OS-based Smart TVs

June 6, 2024

3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced that Austria’s national broadcast network operator ORS has gone live on Hisense smart TVs with its super-aggregated multiscreen simpliTV service. The app is powered by the emerging VIDAA operating system.

ORS continued to rely on long-term core technology partner 3SS to deliver this strategically important reach-extending service enhancement, as well as deploy a new UX innovation specifically created for football fans.

New simpliTV Highlight Feature – a Replay Service

ORS has launched the Highlight Feature – a Replay Service, enabling customers to re-watch game highlights even while the match is still underway, or afterwards. It is expected that this innovation will especially appeal to groups of friends enjoying the match together.

This new enhancement is being made available to all simpliTV users for a promotional period of two months to enjoy on multiple simpliTV receiving devices – on hybrid STB, Samsung, LG and Android smart TVs.

Project delivery was fast; with the smart TV app launched in under three months from kick-off including certification. The project-critical objective, ORS’ fundamental requirement, was completion in time for the European football tournament – of which Hisense is an official gold sponsor – taking place 14 June to 14 July 2024 in Germany.

“ORS, Hisense, VIDAA and 3SS all rolled up our sleeves and worked closely, with a high level of communication and responsiveness; with 3SS as prime integrator, and a shared focus among the partners, these innovations were delivered in the highest quality and in time to showcase the European football championship. We thank everyone involved,” said Philipp Dainese, CEO of simpliTV.

As with multiple earlier simpliTV service launches, both new simpliTV enhancements deliver superior UX thanks to 3SS’ award winning 3Ready Product Framework. 3SS early on recognized the potential of VIDAA OS to help operators reach new audiences and therefore added support in 3Ready to easily scale existing smart TV apps to VIDAA.

Kicking off its staged multiplatform rollout in May 2021, simpliTV launched custom apps for Samsung connected TVs – sold in Austria with simpliTV pre-loaded – as well as LG webOS and Android smart TVs. In the same year, ORS was honored with a VideoTech Innovation Award in recognition of its novel technological approach to its smart TV apps, which enable seamless switching between DVB live TV to timeshift via streaming.

ORS launched its next-generation hybrid digital satellite and terrestrial STB, the Skyworth-built simpliONE Box, featuring advanced 3SS-engineered UX in May 2022.

simpliTV’s 100+ channels bring together the best of DVB broadcasting, OTT streaming and Google Play Store Apps, combining the stability and quality of digital satellite and terrestrial TV with all of today’s key online video features.

“The latest deployments for ORS are the perfect example of what can be achieved through collaboration, and we’re proud of the achievement of delivering in such a short timeframe,” said Kai-Christian Borchers, 3SS Managing Director. “We’re also gratified that ORS is demonstrating its abiding trust in our 3SS team and in 3Ready; ORS yet again is showing its dedication to delivering the best super-aggregated entertainment to customers, now with Hisense TVs extending choice even further.”

US-headquartered VIDAA is a technology company whose main product is the VIDAA Smart TV OS and content platform. Founded by Hisense Group and other investors in March 2019, VIDAA promises that once a service provider releases a fully approved VIDAA-based smart TV app, it can directly launch complementary services on other VIDAA-enabled devices without further incremental manufacturer certifications.

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