Advanced Television

myco partners with Willow by Cricbuzz

June 7, 2024

myco, a specialist in the streaming service industry, has partnered with Willow by Cricbuzz to expand its live sports offerings.

Under the new agreement, myco receives non-exclusive rights from Willow by Cricbuzz to stream a variety of top-tier sports including ICC T20 world cup content. This service will be made available through myco’s OTT platform with over 10 million registered users across the globe, leveraging the unique Watch & Earn model.

“Our partnership with Willow by Cricbuzz catapults us into the premier league of digital sports entertainment,” stated Somair Rizvi, CEO Business Operations for myco. “By adding events like the ICC T20 World Cup to our lineup and making it accessible to the ever growing cricket fans, we’re not just delivering sports; we’re creating an immersive experience that brings the thrill of the stadium directly into our users’ living rooms.

“With myco’s expansive reach to over 10 million users globally, this partnership marks a transformative chapter for Willow by Cricbuzz and the sport of cricket itself,” added Willow by Cricbuzz COO Todd Myers. “As we gear up for the highly anticipated ICC T20 World Cup, this collaboration promises to deliver a revolutionary viewing experience, immersing fans around the world in the vibrant competition and intense drama that only cricket can offer. Beyond the World Cup, fans will enjoy unlimited access to nonstop cricket action, with continuous coverage of major tournaments and matches throughout the year on Willow by Cricbuzz.”

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