Advanced Television

Equativ merges with Sharethrough

June 13, 2024

Equativ, the independent ad tech company, has announced its merger with Sharethrough, the independent omnichannel ad exchange. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale.

With more than 720 employees, 18 countries, and a combined net recurring revenue above $200M, the unified entity says it will provide advertisers and media owners with an independent vertically-integrated alternative to walled gardens, addressing the growing industry’s need for heightened efficiency and innovation on a large scale.

Equativ, which confirmed Bridgepoint as its primary investor in 2023, has tripled in size over the last three years. In Q1 2024, Equativ and Sharethrough respectively achieved 16 per cent and 20 per cent growth year-over-year, driven by new partnerships and increased revenue from curation, CTV and green media products.

“The merger with Sharethrough marks a significant milestone in Equativ’s history,” said Arnaud Créput, CEO of Equativ. “The exceptional complementarity and minimal overlap between our two platforms, combining advanced TV technology, exclusive video demand, high-impact formats driving superior user attention, and our leading positions globally, will propel us among the top three independent SSPs worldwide. Our scaled, comprehensive, privacy-first, transparent, and vertically integrated Programmatic Direct Platform will enable us to meet the needs of advertisers, media owners, and consumers for greater control and simplicity in programmatic advertising.

JF Cote, President & CEO of Sharethrough, commented: “Our company cultures are exceptionally compatible. Given our longstanding acquaintance, merging the two companies feels like a natural progression; one that allows us to create commercial and operational efficiencies and reach new levels of unique scalability. The union positions us as an industry leader to our top-tier demand and supply-side partners as we work to provide the tools to enable enriched and equitable value exchanges for them across the ecosystem.”

Jean-Baptiste Salvin, Partner at Bridgepoint Development Capital, added: “We are excited to support Equativ and Sharethrough in this pivotal merger. This union represents a significant step forward, combining their unique strengths and innovative capabilities to drive unparalleled growth and value. We are confident that together, they will redefine the programmatic advertising landscape and create exceptional opportunities for their stakeholders.”

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