Advanced Television

Malaysian Cricket Association uses Magnifi for highlights

June 13, 2024

The Malaysian Cricket Association (MCA), the governing body for the sport in the country, will use Magnifi, the AI-powered highlight generation platform, for its cricket coverage.

As part of this engagement, the Malaysian Cricket Association will leverage Magnifi to capture cricket highlights for social media platforms. This process utilises cricket-specific metatags, such as a ‘boundary’, ‘six’, ‘sweep’, or a ‘spin’ ball. Content can be refined through additional filters and The MCA can generate highly specific clips, such as sweeps from a certain batsman or spins from only right-handed bowlers. Clips will then be distributed to The MCA’s social media channels on Facebook, Instagram, X, and LinkedIn, complete with its brand identity and graphics. 

Malaysia has been traditionally dominated by other sports, such as badminton, sepak takraw, and basketball. The MCA’s use of Magnifi aims to help grow cricket viewership in the country, expand its reach on social media, and advance the popularity of cricket among different demographics. The MCA will leverage Magnifi for both men and women’s cricket. As a member of the Asian Cricket Council and an associate member of the International Cricket Council, it will also use Magnifi for coverage of its international matches. 

Vinayak Shrivastava, CEO of Magnifi, said: “The MCA proves just how democratic and inclusive AI like Magnifi can be. With our solution, The MCA will highlight female cricket players, who have traditionally been overlooked by mainstream coverage. It will also spotlight how Malaysian cricket teams can thrive on the world stage. These two factors bode well for the continued success of the sport in Malaysia.”

Categories: Press Releases

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