Advanced Television

India: Excitel partners with Amazon Prime

June 18, 2024

Excitel, the Indian home internet start-up, has partnered with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s  content library, as well as enjoy shopping incentives on Amazon.

In addition to Prime Lite with Excitel, the enhanced Cable Cutter plan also provides up to 300 Mbps of lightning speed, 300+ Live TV channels, and easy access to 22+ OTT platforms including Prime Video, all for INR 719 (€8.03) per month.

Vivek Raina, Founder and CEO of Excitel Broadband, commented “India’s media market is changing fast. With more people watching ‘OTT Video’ and still using Cable TV, it’s clear that our audience wants a mix of entertainment options. At Excitel, we firmly believe that delivering this experience requires innovative solutions that leverage the power of the Internet. Our collaboration with Amazon Prime marks a significant step towards this vision. By offering Prime Lite with Excitel that combines Amazon’s entertainment and shopping benefits with our affordable internet plans, we’re creating a new era of home entertainment that blends OTT, TV, and the power of the internet.”

“At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” added Prime Video spokesperson. “The collaboration with Excitel provides seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. With this collaboration we are making premium entertainment even more accessible to customers in India.”

Categories: Articles, Broadband, ISP, Premium, VOD

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