Advanced Television

Adeia renews licence agreement with Liberty Global

July 9, 2024

Adeia, the company whose patented innovations shape the way consumers explore and experience entertainment, has announced that Liberty Global has agreed to a long-term renewal agreement for Adeia’s media intellectual property (IP) portfolio.

Liberty Global has played a critical role in bringing advanced digital communications and entertainment services to its customers. According to Statista, the operator remains the pay-TV subscriber leader in Europe, with 18 million customers projected in the region for 2023.

“The agreement covers the network service provider operations offered by Liberty Global through its various brands — including its mobile, broadband and pay-TV services. This renewal reflects the importance of Adeia’s media IP portfolio in the European video services market. It is a position that we intend to expand by continuously advancing innovations that enhance the customer experience through next-generation discovery, search and targeted advertising technologies, among other initiatives,” said Dr Mark Kokes, Adeia’s chief licensing officer and general manager, media.

Adeia’s media IP portfolio offers pay-TV providers the opportunity to deliver personalised media experiences through enhanced content discovery, search and recommendation capabilities, among many others.

“Innovation is pivotal to making our entertainment solutions even more powerful and engaging as new generations of digital-first customers continue to demand best in class entertainment. We are pleased to renew our IP licence agreement with Adeia and leverage the expanding scope of their media IP portfolio to provide our subscribers with the most compelling experiences,” added Adrian Drury, Liberty Global’s Managing Director, Platform Technology.

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