Advanced Television

Accenture teams with Proximus on Pickx

July 10, 2024

Accenture and Proximus have teamed to reinvent the Belgian telco and media company’s customer, employee and ecosystem experiences for its on-demand and streaming entertainment service, Pickx.

Proximus engaged Accenture to design, implement and train its people on Accenture Video Solution (AVS) – a cloud-agnostic platform to manage Proximus’ digital video content and optimize its end-user experiences. AVS allows Proximus to focus on delivering features and innovation to its customers quickly, while lowering the company’s technical debt. Employees have a modern, data-driven and scalable platform that helps them make informed customer relationship management, advertising, promotion and distribution management decisions.

The first hundred thousand Pickx customers were successfully migrated by May, keeping their existing hardware and personal video recordings, without losing any functionality. New features include being able to switch from one device to another seamlessly and moving to high definition or standard definition automatically depending on available bandwidth. Customer service call rates were good after the transition.

Additionally, Proximus affiliates Tango and Scarlet can fully benefit from the multi-tenancy capabilities of the solution lowering considerably their investments.

Antonietta Mastroianni, Chief Digital & Information Officer with Proximus Group, said: “The world continues to change when it comes to how people consume content. At Proximus, we constantly strive to provide the best services to our customers, and we have the market knowledge and the technological capacity to do so. Our collaboration with Accenture enables us to provide first-rate digital TV services that answer our customers’ needs.”

The companies are collaborating in areas such as video services innovation, new feature development, solid video operations, advanced customer service support, environmental sustainability practices for Pickx services and devices, and ecosystem integration for additional services like connected home and multi-platform streaming and entertainment.

“The urgency for media companies to reinvent has never been greater as customers continue to expect more from their viewing experiences,” said Vincent Besson, managing director with Accenture, who leads its Communications, Media and Technology industry in Belgium, France, the Netherlands and Luxembourg. “AVS provides the platform to rapidly test, develop and bring new services to market that can tackle that issue head on. Importantly, the platform is flexible and can be scaled as needed, making sure the audience has a seamless viewing experience.”

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