NBC Sports selects CTS delivery for Olympics
July 24, 2024
NBC Sports has selected Comcast Technology Solutions (CTS) to provide multiscreen video management and delivery for its production of the 2024 Paris Olympics and Paralympics.
NBCUniversal’s coverage of the Olympic Games Paris 2024 will feature multi-platform offerings across NBC, Peacock, USA Network, E!, CNBC, GOLF Channel, Spanish-language networks Telemundo and Universo, and NBCOlympics.com and the NBC Sports app. Every day, NBC will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage. Peacock will be the streaming home of the 2024 Paris Olympics in the US, providing fans with the comprehensive coverage, including live streaming coverage of every sport and event and all 329 medal events.
The Opening Ceremony will be presented on July 26th, live on NBC and Peacock and again in primetime. NBCUniversal is presenting its 19th Olympic Games, 12th consecutive overall, and owns the US media rights on all platforms to all Olympic Games through 2032.
NBCUniversal will utilise CTS implementation of VideoAI for automated metadata tagging and their syndication platform (CVP) to publish VoD assets and metadata management across certain devices, sites, and apps for its distribution of the 2024 Olympic and Paralympic Games in Paris.
“By working alongside Comcast Technology Solutions to assist in publishing VOD assets and metadata management across select platforms, we have been able to consistently raise the bar in our coverage,” said Monica Williams, Senior Vice President, Digital Products & Operations, NBCUniversal Content Distribution. “The 2024 Paris Olympics is an incredible, tentpole event for our distribution partners, and working with partners like Comcast allows us to deliver our audiences the best content experience.”
“The Olympics represent the pinnacle of sports video production and distribution, and Comcast Technology Solutions is honored to be entrusted to play such a central role supporting the video management and delivery of this unparalleled multiscreen sports experience at such scale,” added Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions.”