Netradio chooses OKAST to launch FAST channels
July 24, 2024
Groupe Netradio, the French radio and TV media group, has chosen OKAST, the European specialist in video streaming, to roll out its FAST channels in Europe.
The first channel, Netradio Vision. is already available offering a predominantly musical programme highlighting emerging artists, programmes dedicated to new trends, concepts featuring content creators (Youtube, Instagram, TikTok), a weekly live event with guests making the news, and a live event called Le Bunker.
Two other channels will be rolled out in the autumn:
• Chic Television is a channel dedicated to the world of luxury, offering captivating content that oscillates between the dream of absolute luxury and elegant accessibility.
• Bonne Nouvelle is a channel that defines itself as a faithful guide to inner happiness, abundance, mental health and harmonious relationships through psychology, astrology and esotericism.
“The launch of our FAST channels is part of the ongoing development of our media group, which has been following digital trends since the launch of Netradio in 1999. The deployment of our stations, first by satellite for 25 years and then on DAB+ from April 2023, was a first step in our strategy. Thanks to the collaboration with OKAST, we are adding image to audio and intend to develop our channels in France, Switzerland and throughout Europe,” commented Christophe MARCY, Chief Executive Officer, Groupe Netradio.
“We are delighted to enable Netradio to extend its initial footprint by now embracing the world of video via the production of FAST channels. This is a fine demonstration of the strength of this distribution model, which enables content from all horizons and formats to develop and reach a wider European audience,” added Cédric Monnier, CEO, Co-founder OKAST.