Australia: Extreme E broadcast deal with SBS
August 6, 2024
Extreme E, the electric off-road racing series, has announced a new broadcast partnership with Australian public broadcaster, SBS. This collaboration will bring Extreme E’s races to a wide Australian audience through both free-to-air and digital platforms.
Extreme E X Prix in 2024 will be available to Australian viewers on SBS, one of the country’s primary national broadcasters, ensuring extensive reach and accessibility for racing fans across the nation. In addition to linear broadcasts, Extreme E will be available on streaming platform SBS On Demand. This digital platform ensures that fans can catch every moment of the high-speed action, no matter their schedule.
Ali Russell, Managing Director of Extreme E, commented: “We are excited to announce our partnership with SBS, a leader in delivering diverse and high-quality content to Australian audiences. This new collaboration is crucial for our reach and engagement in Australia, and we hope that our dedicated fanbase across the country enjoys our action-packed motorsport series.”
Ken Shipp, SBS Director of Sport, added: “As Australia’s most globally-connected national broadcaster with a longstanding and proud support of Australian motorsports, SBS is the perfect network to broadcast this thrilling, purpose-driven event to Australian audiences and we’re proud to bring Extreme E to SBS and SBS on Demand throughout the 2024 season.”